Me and the sweet babies who made me a sweet mama.

Welcome to Sweet Baby, Sweet Mama—I’m so happy you’re here. My name is Faith Alison and I’m the founder.

I have many titles, but "Mother" is one of my absolute favorites. It was my journey into motherhood that inspired Sweet Baby, Sweet Mama—and it’s what brought you here today.

After navigating those wild early days as a first-time mom, I knew I wanted to create something that would help other mothers feel seen, heard, supported, and celebrated.

That’s why Sweet Baby, Sweet Mama is all about embracing the beauty of motherhood and childhood while offering thoughtful, inspired personal care solutions for the common needs of moms, babies, and little ones.

Like many moms, I’m always looking for ways to make life smoother, simpler, and more joyful for me and my family. Problem-solving comes with the territory, and that’s exactly how I came up with our first product, Sweet Baby Baby Perfume.

My hope is that our products bring a little more joy, beauty, and ease into your everyday moments—because motherhood is made up of those little moments, and they deserve to be cherished.